Monthly Archives: March 2013

Finding the Why Now? Moment When Asking for Bigger Gifts

I love that lately I’ve heard more marketers and fundraisers talking about the importance of a strong case for giving.  It just makes sense.  You’re asking people to part with their hard-earned money… you better be able to tell them … more

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Cheaper is Better Thinking is Killing Us

There’s a lot of buzz lately about how nonprofits and their consulting partners and suppliers get along. It’s a great conversation and I want to keep it going. I urge you to read an interview conducted by Ken Burnett with … more

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Top 5 Tips for Writing Your Major Donors

To really cultivate relationships with your organization’s major donors, you need to share compelling information with them on a regular basis.  You can do so through case statements, letters and proposals, but it takes some creative strategies to make sure … more

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Make Your Donor Batman

“You are Robin. Your donor is Batman.” That’s how Angel Aloma, Executive Director of Food for the Poor, summed up what ‘donor-centric’ really means in a session at the DMA Nonprofit Federation Conference a few weeks ago. Those words keep … more

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