Make Your Donor Batman

“You are Robin. Your donor is Batman.”

That’s how Angel Aloma, Executive Director of Food for the Poor, summed up what ‘donor-centric’ really means in a session at the DMA Nonprofit Federation Conference a few weeks ago.

Those words keep ringing in my ears.

If you read through your copy with Batman in mind, I think you’ll be surprised at what you find.

Are you saying that your donor helps your organization do great things—Robin to your Batman?  Or are you making sure your donor knows he or she is Batman—they’re the ones giving children hope, protecting the rainforest, doing whatever it is that makes your mission come to life?

It’s easy to fall into the trap of treating your donor like Robin, instead of Batman.  So Batman is my new constant writing companion.  You should make him yours, too.

 

– Posted by Stacie Mruk

Image Credits <a href="http://www.shutterstock.com/gallery-92208p1.html?cr=00&pl=edit-00">Andreas Gradin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
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