Monthly Archives: May 2013

Six Things You Need in a Great Story

I’ve come up with SIX things I believe every great story needs to be effective.  A great story: 1. Doesn’t tell me WHAT you do, tells me WHY you do it. 2. Tells about 1 person. 3. Uses details to make … more

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A Handy Tool for Persuasive Writing

As Lewis Carroll famously had the Mock Turtle tell Alice, “No good fish goes anywhere without a porpoise.” Similarly, no good writer goes anywhere without a few handy, oft-used tools.  Among the most-used tools here at Impact?  Maslow’s Hierarchy of … more

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Mothers Day – Make This Universal Story Your Own

Over the past couple of weeks I’ve been loving the creative Mother’s Day campaigns lots of nonprofits are doing. Some of our clients, like SOS Children’s Villages or Women for Women International, have missions that are spot on for Mother’s … more

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What Goes Into an Annual Report?

Does your organization do an annual report?  Impact works with several nonprofits on their annual reports each year, and we thought it might be helpful to others if we broke down our process for partnering on creating an annual report. … more

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