1. Doesn’t tell me WHAT you do, tells me WHY you do it.
2. Tells about 1 person.
3. Uses details to make it real.
4. Starts before the person comes to you, shows the existing problem.
5. Shows change/resolution – how your organization made a difference.
6. Creates emotion, paints a moving picture.
I hope these six tips will be helpful in writing your stories.
– Posted by Kathy Swayze, CFRE