Six Things You Need in a Great Story

I’ve come up with SIX things I believe every great story needs to be effective.  A great story:

1. Doesn’t tell me WHAT you do, tells me WHY you do it.

2. Tells about 1 person.

3. Uses details to make it real.

4. Starts before the person comes to you, shows the existing problem.

5. Shows change/resolution – how your organization made a difference.

6. Creates emotion, paints a moving picture.

I hope these six tips will be helpful in writing your stories.

– Posted by Kathy Swayze, CFRE

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