Monthly Archives: June 2013

Different Donors Are Inspired by Different Stories

Guest Post by Patricia L. Tolbert I had my first “Ah ha!” moment with storytelling twenty-five years ago while sitting with the senior editor of our city’s major newspaper.  I’d brought two board members to lobby for the financial and … more

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Branding: Tiffany’s Blue Box

Last week I attended Fundraising Day in New York and went to a wonderful session on Brandraising, by Sarah Durham of Big Duck. Sarah said that in the nonprofit sector, we’re far too eager to create new brands for every … more

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Longer is Still Better in Direct Mail

With apologies to those who are fans of brevity, in direct mail—much like for fine wine enjoyers, “Stairway to Heaven” listeners, and “Game of Thrones” readers—longer is still better. Granted this seems to go against the times we live in.  … more

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