Monthly Archives: August 2013

Writing for 4, 5, and 6-Figure Gifts

Want some tips for how to speak to your higher dollar donors in a language they’ll understand? Well here’s our fearless leader, Kathy Swayze, CFRE, to the rescue. In her presentation at The Bridge Conference in August, Kathy highlighted what’s … more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our above claim is false (this blog post has no potential to save your life), it could potentially save the … more

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

More Insights from the Bridge Conference

A highlight of the Bridge Conference for me was the session facilitated by Rob Sheehan and John Thomas on Talking Back to Dan Pallotta. In a room full of very seasoned fundraising professionals, we discussed the challenges that Mr. Pallotta … more

Posted in Uncategorized | Tagged , , , | Leave a comment

At Bridge: Testing…1, 2, 3

In fundraising, if you have something that works, you don’t need to do anything else, right?  The money just prints itself month after month.  If only that were true, it would be margaritas by 4 every afternoon! At the 2013 … more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

At Bridge: Failure is an Option?

In the session, “Tanked! Seven Online Campaigns That Should Have Performed… But Didn’t,” at the 2013 Bridge Conference, Madeline Stanionis of M&R and Ben Simon of Greenpeace wore their failure like a badge of honor. They even handed out stickers … more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

At Bridge: Turning the Donor Pyramid Upside Down

The name should have clued me in … Creating a Funnel to a Strong Advancements Program. The session, enthusiastically presented by Andrea Wasserman and Sarah Schonberg, with strong shout-outs to their consultants, Campbell & Company and Lautman, Maska, & Neill, … more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

At Bridge: Talk Back to Dan Pallotta

A highlight of last week’s bridge conference for me was the “Talk Back to Dan Pallotta” session with John Thomas and Rob Sheehan. They lead a group of senior fundraisers in a robust discussion on the inspiring Ted talk given … more

Posted in Uncategorized | Tagged , , , , | Leave a comment