Monthly Archives: August 2013

Writing for 4, 5, and 6-Figure Gifts

Posted on August 28, 2013 by impcomdc68

Want some tips for how to speak to your higher dollar donors in a language they’ll understand? Well here’s our fearless leader, Kathy Swayze, CFRE, to the rescue. In her presentation at The Bridge Conference in August, Kathy highlighted what’s … more

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Great Donor Letter Opening Lines

Posted on August 22, 2013 by impcomdc68

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our above claim is false (this blog post has no potential to save your life), it could potentially save the … more

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More Insights from the Bridge Conference

Posted on August 21, 2013 by impcomdc68

A highlight of the Bridge Conference for me was the session facilitated by Rob Sheehan and John Thomas on Talking Back to Dan Pallotta. In a room full of very seasoned fundraising professionals, we discussed the challenges that Mr. Pallotta … more

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At Bridge: Testing…1, 2, 3

Posted on August 13, 2013 by impcomdc68

In fundraising, if you have something that works, you don’t need to do anything else, right?  The money just prints itself month after month.  If only that were true, it would be margaritas by 4 every afternoon! At the 2013 … more

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At Bridge: Failure is an Option?

Posted on August 13, 2013 by impcomdc68

In the session, “Tanked! Seven Online Campaigns That Should Have Performed… But Didn’t,” at the 2013 Bridge Conference, Madeline Stanionis of M&R and Ben Simon of Greenpeace wore their failure like a badge of honor. They even handed out stickers … more

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At Bridge: Turning the Donor Pyramid Upside Down

Posted on August 13, 2013 by impcomdc68

The name should have clued me in … Creating a Funnel to a Strong Advancements Program. The session, enthusiastically presented by Andrea Wasserman and Sarah Schonberg, with strong shout-outs to their consultants, Campbell & Company and Lautman, Maska, & Neill, … more

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At Bridge: Talk Back to Dan Pallotta

Posted on August 8, 2013 by impcomdc68

A highlight of last week’s bridge conference for me was the “Talk Back to Dan Pallotta” session with John Thomas and Rob Sheehan. They lead a group of senior fundraisers in a robust discussion on the inspiring Ted talk given … more

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