Writing for 4, 5, and 6-Figure Gifts

Want some tips for how to speak to your higher dollar donors in a language they’ll understand? Well here’s our fearless leader, Kathy Swayze, CFRE, to the rescue.

In her presentation at The Bridge Conference in August, Kathy highlighted what’s important in talking with the special donors who have made a significant investment in your cause. As Kathy says, major donors want to have a different kind of conversation with you, so keep in mind that you should:

Treat them like family, insiders

Define the solution in grand terms – not your work plan but how you will change the world

Share data – don’t skimp on details

Position your donor right in the center of the solution

Give them perks but acknowledge their motivations are altruistic, not based on perks.

Share results & share credit.

Visit this link to the Bridge Conference for Kathy’s presentation on Writing for 4, 5, & 6 Figure Gifts.

And don’t miss all of the other great 2013 Bridge presentations, available here. 

– Posted by Lisa Swayze

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