Monthly Archives: September 2013

Inspired Planned Giving Stories

Last week, Elissa Leif of Mini Matters and I had the pleasure of conducting a workshop on Inspired Storytelling for Planned Giving at the Philanthropic Planning Group of Greater New York.  Elissa and I are both storytellers and we both … more

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8 Must-Have Components of a Winning Case Statement

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization.  To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

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Can Direct Mailers Learn from the Digital Geeks?

I’ve been thinking lately about year-end fundraising campaigns online—and how these campaigns just keep getting more and more robust every year. So what’s the secret sauce we’ve discovered online that we might want to dribble over our direct mail efforts? … more

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A Little Love for Your Letters

I have this friend, Hannah Brencher. She sends people mail for a living. But she doesn’t work in direct-mail. Crazy, you say? What could she possibly do?? She sends people in need of a little pick-me-up love letters. Stripped down, … more

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