Monthly Archives: September 2013

Inspired Planned Giving Stories

Posted on September 25, 2013 by impcomdc68

Last week, Elissa Leif of Mini Matters and I had the pleasure of conducting a workshop on Inspired Storytelling for Planned Giving at the Philanthropic Planning Group of Greater New York. Elissa and I are both storytellers and we both … more

Posted in Uncategorized | Tagged fundraising, message, nonprofit, philanthropy, planned giving, stories | Leave a comment

8 Must-Have Components of a Winning Case Statement

Posted on September 23, 2013 by impcomdc68

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization. To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

Posted in Uncategorized | Tagged case for giving, case statement, donor, inspire, major donors, nonprofit, philanthropy, unique moment, writing | Leave a comment

Can Direct Mailers Learn from the Digital Geeks?

Posted on September 11, 2013 by impcomdc68

I’ve been thinking lately about year-end fundraising campaigns online—and how these campaigns just keep getting more and more robust every year. So what’s the secret sauce we’ve discovered online that we might want to dribble over our direct mail efforts? … more

Posted in Uncategorized | Tagged campaigns, digital, direct mail, fundraising, message, nonprofit, year end | Leave a comment

A Little Love for Your Letters

Posted on September 5, 2013 by impcomdc68

I have this friend, Hannah Brencher. She sends people mail for a living. But she doesn’t work in direct-mail. Crazy, you say? What could she possibly do?? She sends people in need of a little pick-me-up love letters. Stripped down, … more

Posted in Uncategorized | Tagged direct mail, fundraising, inspire, message, writing | Leave a comment