Inspired Planned Giving Stories

Last week, Elissa Leif of Mini Matters and I had the pleasure of conducting a workshop on Inspired Storytelling for Planned Giving at the Philanthropic Planning Group of Greater New York.  Elissa and I are both storytellers and we both agree on the critical importance of effective interviews to help you find the “juicy” stuff in your nonprofit stories.

So we put the 50 planned giving professionals in attendance to work – interviewing a “donor” and creating storyboards using photo cards.  These New York planned giving professionals rolled up their sleeves and got to work.

In five breakout groups, we discovered stories of courage in the face of a life threatening disease, stories about educating girls in India and providing doctors in war zones, and stories of lives transformed by educational institutions.

It was another reminder that every nonprofit organization has powerful stories to tell.

So, get up from your desk, go interview your donors, your staff and those you serve. Go find your stories!

And for a dose of inspiration right now, view the presentation for some great nonprofit storytelling examples. And if you’d like a list of Impact’s favorite interview questions to improve your storytelling, email us at

– Posted by Kathy Swayze

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