Just Keep on Swimming, Swimming…I Mean Writing, Writing…

I came across this blog post by Nancy Schwartz the other day, and I couldn’t help but think how closely it aligns with our processes here at Impact.  It also offers some much needed advice to get through the last few weeks of the year.

Coming into the final stretch we may all be feeling a little tapped out and a little physically unable to think of (let alone write!) one more decent syllable to share with our donors! In that case, we could all use a little guidance and a formula to help keep us moving toward that finish line.

At Impact, our creative process looks something like this –



Ask questions

Think some more


Think again


I hope between Nancy’s advice and our recommended writing process you’ll be able to garner a bit of relief through the end of your year-end fundraising.

Happy holidays, and remember… just keep on writing, writing…


– Posted by Kathy Swayze

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