Monthly Archives: February 2014

How is Fundraising Writing Like College Prospective Student Presentations?

Posted on February 26, 2014 by impcomdc68

What is a fundraising appeal? A conversation directed at an individual prospective donor to engage them in your organization’s mission and encourage them to make you the choice for their charitable gifts. What is a marketing presentation for prospective students … more

Posted in Uncategorized | Tagged case for giving, cause marketing, copywriting, direct mail, fundraising writers, nonprofit, writing | Leave a comment

How Important is Good Copywriting?

Posted on February 19, 2014 by impcomdc68

In the category of “we couldn’t have said it better ourselves…,” I must draw your attention to this recent blog from the all-time great copywriter Fred Vallejo that was recently posted on George Lizama’s Production Interrupted blog. As Fred says: … more

Posted in Uncategorized | Tagged copywriting, direct mail, direct response, Fred Vallejo, fundraising, fundraising writers, George Lizama, message, story, storytelling, writing | Leave a comment

Love Your Donors…With Your Annual Report

Posted on February 12, 2014 by impcomdc68

“Is it ‘old school’ to mail out annual reports?” That was the question asked by Michael Sola from Fight Colorectal Cancer on a recent discussion on NTEN’s website. Well, at the risk of being labeled “old school,” I have to … more

Posted in Uncategorized | Tagged #14NTC, annual reports, fundraising, fundraising writers, love your donors, stewardship | Leave a comment

How Fundraising is Like the Super Bowl

Posted on February 5, 2014 by AMarcucci

This past Sunday the Seattle Seahawks exceeded all expectations and blew their opponents out of the stadium in Super Bowl XLVII. On the other hand, the Denver Broncos and long-time star quarterback Peyton Manning had a colossal fail. Which got … more

Posted in Uncategorized | Tagged #superstars, direct mail, fail, fundraising writers, raise more funds, storytelling | Leave a comment