Monthly Archives: February 2014

How is Fundraising Writing Like College Prospective Student Presentations?

What is a fundraising appeal?  A conversation directed at an individual prospective donor to engage them in your organization’s mission and encourage them to make you the choice for their charitable gifts. What is a marketing presentation for prospective students … more

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How Important is Good Copywriting?

In the category of “we couldn’t have said it better ourselves…,” I must draw your attention to this recent blog from the all-time great copywriter Fred Vallejo that was recently posted on George Lizama’s Production Interrupted blog. As Fred says: … more

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Love Your Donors…With Your Annual Report

“Is it ‘old school’ to mail out annual reports?”  That was the question asked by Michael Sola from Fight Colorectal Cancer on a recent discussion on NTEN’s website. Well, at the risk of being labeled “old school,” I have to … more

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How Fundraising is Like the Super Bowl

This past Sunday the Seattle Seahawks exceeded all expectations and blew their opponents out of the stadium in Super Bowl XLVII.  On the other hand, the Denver Broncos and long-time star quarterback Peyton Manning had a colossal fail. Which got … more

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