In the category of “we couldn’t have said it better ourselves…,” I must draw your attention to this recent blog from the all-time great copywriter Fred Vallejo that was recently posted on George Lizama’s Production Interrupted blog.
As Fred says:
There was a time in the direct response business when “copy was king.”
Copywriters were admired for their ability to devise creative direct response “hooks,” write teasers so compelling that the reader had no choice but to open the envelope, and craft emotionally evocative copy that pushed the reader on, on, on to the action required.
From all indications these days, the king is dead. And that’s a sad turn of events.
I sincerely encourage you to read the entire piece, “Does Quality Copy Still Matter?” and share it with everyone you know in the nonprofit fundraising sector. And please, let me know what you think about the role of good copy in your fundraising.
– Posted by Kathy Swayze