Monthly Archives: April 2014

30 Second Sample: Copy We Love

We know you don’t have a lot of time…but we all need inspiration and examples to help us do our jobs as fundraisers better. So, we present 30 Second Sample: Copy We Love. Here, every week, we’ll share something short and very … more

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Gather Ye Stories While Ye May…

Here we all are, taking a deep breath now that the aftermath of 2013’s year end fundraising season has died down. Things are finally starting to feel a bit slower, a bit less frantic, in this brief window before gearing … more

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Writing for the “Missing Middle”

Kudos to Alia McKee and Mark Rovner at Sea Change Strategies for their recent report, The Missing Middle. I couldn’t agree more with their conclusion that, “Despite the fact that fundraisers universally agree that mid-level donors are exceptionally valuable, they … more

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30 Second Sample: Copy We Love

We know you don’t have a lot of time…but we all need inspiration and examples to help us do our jobs as fundraisers better. So, we present 30 Second Sample: Copy We Love. Here, every week, we’ll share something short … more

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Choosing Impact Communications

After three decades of working in the direct response fundraising world, I found myself looking for a fundraising company that shared my vision: a passion for helping non-profits change the world, social responsibility as a company, and a commitment to … more

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What Can Nonprofits Learn from Kony 2012 Two Years Later?

Remember a couple of years ago when Invisible Children’s Kony 2012 video, about the central African warlord, went viral? It kept popping up in my Facebook newsfeed for weeks. And remember how, almost as quickly, Invisible Children’s credibility took a … more

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