Choosing Impact Communications

After three decades of working in the direct response fundraising world, I found myself looking for a fundraising company that shared my vision: a passion for helping non-profits change the world, social responsibility as a company, and a commitment to our professional fundraising community.

I wanted to work with people committed to helping world-changing organizations meet their ever-increasing financial goals.  And, to make my wishes truly come true, I knew I also needed a company whose leadership valued risk-taking, relationship-building, forward-thinking and compassion.

Fortunately, for close to 20 of my 30 years in ‘this business’, I have had the pleasure of partnering with Kathy Swayze, CFRE, President of Impact Communications, on a wide range of projects and through our mutual involvement in the fundraising community. So when Kathy asked if I would join the Impact team, I knew that I had found my new professional home.

Kathy had the vision to launch one of the nation’s very first fundraising creative agencies and has helped dozens of organizations improve their storytelling.  I’m very excited to work with Impact’s outstanding clients and to support the company’s continued growth.

Fundraising is not getting any easier, but I’m delighted to be working with the passionate and talented people at Impact Communications to help our clients navigate the challenges facing us all in the coming days.

– Posted by Tracy Lea, CFRE

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2 Responses to Choosing Impact Communications

  1. Johanna Ettin says:

    Congratulations, Tracy, on this new step. And congratulations, Kathy, on tying Tracy down!
    Good news for both of you.

  2. Amy says:

    Congrats Tracy — happy for you!

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