Monthly Archives: May 2014
Changing the Way We Lead
At the recent DMA Non Profit Federation Leadership Summit, I agreed strongly with Peggy Dyer, Chief Marketing Officer, American Red Cross, who made a huge point about our need to change the way we lead. Peggy started by saying nonprofit … more
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Tagged authenticity, copywriting, DMA Nonprofit Federation, fundraising writers, grit, heart, leadership, nonprofit, philanthropy, storytelling
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People & Dogs: You’ll Love This Research
You know you want it. We all want it. An email or social media post that goes viral. There is no quick and easy formula to writing headlines that get clicked—but I’m happy to report, there is data. The folks … more
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Tagged blog, copywriting, dogs, fundraising writers, headlines, Ripenn, Social Media, viral, writing
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