The folks at Ripenn studied 2,616 headlines from four different sites that have mastered the art of writing “clicky titles” including Buzzfeed, ViraNova, Upworthy and Wimp. They learned some very interesting things:
Words matter: You, your, this, what, who, when, where, why, people, video, photo and—dog—are among the most common words in the most clicked headlines.
Namedropping works: Within reason, link your message to popular people and current news events. A little Lady Gaga or Beyonce might be just the ticket.
Longer Can Be Better: Don’t be a slave to the rules about headline length.
Get Emotional: Signaling a bit of emotion in your title just might do the trick.
For even more insights, and access to their open source data, read the full story here.
Granted, as nonprofit organizations working on serious social issues, we can’t rely as heavily on the humor and celebrity power that drives sites like Buzzfeed. But there’s still something to be learned from paying attention to their work—plus it’s fun!
P.S. We’re putting the Ripenn research into action and using 5 of the study’s top viral words in our headline for this blog. I hope you are inspired to share it with your networks—and your canine friends.
– Posted by Kathy Swayze, CFRE