Monthly Archives: September 2014

Connect to Your Donor’s Head and Heart

Here at Impact we’re big fans of storytelling. It’s our experience that telling a story puts a human face on a problem and helps donors connect to the issue. But that doesn’t mean you can’t use some facts and statistics … more

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The Oxford aka Serial Comma

This is so boring.  But perhaps necessary. To be clear: The Oxford, aka serial, comma, is a comma placed after the second in a series of items and before the coordinating conjunction. For example: bread, wine, and song. The comma … more

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Gather Your Stories Where Ye May Fundraisers!

For most of us, the greatest fundraising stories aren’t likely to find us in our office. They’re out there in the world–and it’s through talking to people, hearing their passions and goals, that we have a greater chance of discovering … more

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Wading Into the “One-Space Vs. Two” Controversy

The great “one vs. two spaces after a period” debate has come to Impact in a major way. And not surprisingly, it seems to have broken down along generational lines. Apparently using two spaces after a sentence is a relic … more

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Great Donor Communications = Great Donor Retention

At Impact, we strongly believe that what’s most needed to retain good donors is good communications – across all channels and at all levels of the donor pyramid. We were impressed with what Chip Grizzard recently had to say about … more

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