Monthly Archives: October 2014

Oxytocin, Storytelling & Your Donors

I’ve been a dedicated practitioner and huge proponent of storytelling as a way to motivate donors for many years. But what is the actual science behind why storytelling is such a powerful motivating tool? In a blog on the Harvard … more

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Don’t Be Afraid of Year End Fundraising

It’s almost Halloween…and that means you should have your year-end fundraising plan in place! But I’m willing to bet quite a few of you are just starting to dust the scary cobwebs off last year’s year end strategy to get … more

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Less for Uncle Sam, More for Aunt Sue’s Favorite Charity

I’m just back from NCPP- the National Conference on Philanthropic Planning. One topic of discussion was the impact on fundraising of the virtual elimination of the estate tax. In his session, Robert Sharpe of the Sharpe Group noted that with … more

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The Truth About Millennial Donors

As a Millennial, I’m a bit tired of the countless articles making generalizations about my generation. Usually detailing how we’re all lazy narcissists with a deep-seated sense of entitlement. That being said, NPR’s recent story on the giving habits of … more

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Articulating Your “Why”

I recently revisited a TED talk by Simon Sinek from 2009. In it there are some essential lessons for those of us in fundraising communications. Sinek asks the question – what makes one leader, company, or organization truly inspirational? What … more

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