The Truth About Millennial Donors

shutterstock_1471692As a Millennial, I’m a bit tired of the countless articles making generalizations about my generation. Usually detailing how we’re all lazy narcissists with a deep-seated sense of entitlement.

That being said, NPR’s recent story on the giving habits of Millennials had some great takeaways for nonprofit leaders and fundraisers. The story cited studies that show that Millennials…

-Are discerning, thoughtful, results-oriented donors.

-Actually don’t like to think of themselves as donors at all, but rather as investors.

-Want to be able to see the impact of their support in a tangible way. 

-Are likely to seek out credible information online to decide which organizations will do the most good with their dollars—and if they can’t find what they’re looking for, don’t expect them to stick with you.

So… keep in mind that Millennials aren’t messing around. We hold nonprofits to high standards, and want evidence that you’re really accomplishing something with our money. The flashiest new web campaign won’t do diddly-squat if you’re missing the substance.

-Posted by Julie Price

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