Monthly Archives: February 2015

Fearless Gift Planning Marketing

Are you intimidated by legal terms like “remainderman” and confused by acronyms like “CRAT” and “CRUT”? Do you worry about how you should promote planned gifts without rudely pointing out that we are all going to die? And have you … more

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A Case Study of a Case for Support

When AARP Foundation approached us at Impact to develop their institutional case for support in 2012, they had just refocused their work into four impact areas—hunger, housing, income, and isolation. This gave us an outline for the “meat” of the … more

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Two Key Takeaways from the Ice Bucket Challenge

If someone said you could raise $220 million dollars in about a month’s time without asking for a single penny, would you believe them? Well that’s exactly what happened for the ALS Association during the the Ice Bucket Challenge last … more

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