Monthly Archives: April 2015

Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Show Your Supporters How They’re Helping You Save the World

This Earth Day, I’m grateful for the daring activists who sacrifice their safety and comfort to draw attention to the dangers facing our planet. And I’m so impressed with the way some of those activists are sharing their stories with … more

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Notes from AWP: Creative Writing Advice for Fundraisers

I recently traveled to Minneapolis to attend the annual Association of Writers and Writing Programs (AWP) Conference. More than 12,000 literary writers, editors, publishers, and educators converged for four days of readings, panel discussions, workshops, and networking events. Much of … more

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The World is Getting Weirder

The world is getting weirder. And we marketers and fundraisers need to get weirder too. That was the message from Seth Godin during his plenary address at the AFP International Conference in Baltimore earlier this month. Godin’s thesis is that … more

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6 Ways to Make Your Ideas Move

Our Impact team gathered around the big screen computer on Tuesday for a webinar from Stanford Social Innovation Review on Communications that Work: Making Ideas Move. And yes, there was popcorn! It was an hour very well spent. If you missed … more

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Making the Necessary Inspirational: A Case for Hostelling

When we were asked to build a case for support for Hostelling International, the organization was trying to double its endowment – raising $3 million over three years. It was an ambitious goal, and we understood the importance of hitting … more

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