Atlantic Monthly asked a group of writers, journalists, and producers, “What’s the most important element of a good story?” The video they produced has some great lines and inspiration. As a fundraising communications specialist, what struck me the most was this bit of advice from Jon Lovett, a speechwriter and producer for The Newsroom.
“Just step back for a second and ask yourself ‘What’s the truest thing?'”
What’s the truest thing you can share with your donors today? Think about it. And in the meantime, click below to enjoy the video.
– Posted by Kathy Swayze, CFRE, @impactkathy