Monthly Archives: July 2015

Like Chocolate & Peanut Butter

Do your direct marketing department and planned giving team need a little push to play nicely together? If so, and if you’re attending the DMANF nonprofit conference in New York next week, check out “Direct Marketing and Planned Giving: the Reese’s Peanut Butter Cup … more

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5 Facts About Your Monthly Donors

At a recent presentation Erica Waasdorp offered up some compelling reasons why we shouldn’t neglect our monthly giving programs. Here are my five favorite tidbits I picked up: Monthly donor retention is significantly higher than single gift donor retention. Monthly donors are … more

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A Case (or Two!) for You

For anyone considering or embarking on creating a case for support, heads up — there’s a fabulous session at #Bridge15 just for you! Discover the 6 steps to a great case for support (hint: writing doesn’t happen until Step 5!). And learn … more

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Look for Something TINY in Your Bridge Tote

The tote bags your get at conferences are often stuffed with useless freebies. I apologize for being so brutal, but it’s true. You know what I’m talking about… the Frisbee, the Post-it notes, or the coupons to places you’ll never go. This … more

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Planning Ahead for the Bridge Conference

The Bridge Conference is fast approaching. As a planned giving specialist, it may come as no surprise to you that I like to plan ahead – I’ve made a career of it. Since I have already scoped out all the … more

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Connect to Your Mid-Level Donors

We’ve all heard a lot about the “missing middle” in our nonprofits. In a session at #Bridge15, I’ll be joining Chris Brooks and Maya Mahoney from Share Our Strength/No Kid Hungry Campaign to offer some practical advice for finding and engaging … more

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