Monthly Archives: August 2015

It’s Not About “Us”

As Creative Director of a fundraising communications firm, I review a LOT of fundraising copy. And here’s what I’ve noticed. In a fundraising letter, the word “us” is very rarely a good thing. Why? It seems like a perfectly harmless … more

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Rockstar Fundraising Tips

Amanda Palmer, former frontwoman of the Dresden Dolls and now an acclaimed solo performer, doesn’t look to record labels to fund her projects anymore. She turns directly to her fans . . . the people most invested in her success. … more

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We Are All Connected

Last week I attended the Direct Marketing Association Nonprofit Federation Conference in New York, and my fundamental takeaway from the conference is that the “silos” of development are officially gone. No longer are we talking about a direct marketing program … more

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The Grassroots Effect – What Does it Mean to go Local?

I have been seeing a trend in the nonprofit sector over the past few months (I am sure it is longer, but this is when I noticed it). A trend to go local. Nonprofits are talking about impact as it … more

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Who Gets to Tell the Story?

Photographer Roger May’s recent project, “Looking at Appalachia,” is inspiring. A self-described “Appalachian American,” May was dismayed by the stereotypical images of poverty associated with his community—run down shacks, rusting cars, barefoot children, and on and on. May decided to … more

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