Monthly Archives: September 2015

Engage Millennials Now

Today’s two hottest words in planned giving are “Baby Boomers.” As the largest generation of American’s comes into retirement age, it is not surprising why. Today there are about 76 million Baby Boomers between the ages of 51 and 69. … more

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How to Stop a Bleeding Heart

Last week I had one of those days—a day where my heart bleeds. It bleeds for all the important causes that still need attention, all the people who need help. A day when I am so overwhelmed by all the … more

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The Power of Reciprocity

As we head into the year-end fundraising season, it might be worth thinking about ways you can make your supporters feel like giving back. Consider this study… In 1974, Dr. Phil Kunz, a psychologist working out of Brigham Young University … more

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The Heart of DMAW

I was honored to be asked to participate in this fabulous video to celebrate the 60th anniversary of the Direct Marketing Association of Washington (DMAW), along with several great friends and colleagues. As I say in the video, people in … more

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