Monthly Archives: October 2015

3 Ways to Make the Most of October

October. A month historically filled with the rustic colors of fall leaves and pumpkins and more recently filled with pink ribbons. The month set aside to bring attention to breast cancer in ways both noble and kitschy. Amongst Halloween, Oktoberfest … more

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What We’re Reading Now

At Impact, we’re a team of learners and readers, and we know many of you are the same. So every few months we’ll share what we’re reading now in the hope of stimulating great conversations. Here’s our late Fall edition: … more

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Do Stories Really Work?

I’ve built my career on helping nonprofit causes use storytelling to inspire more donations. I was intrigued by a recent research study by Scott R. Maier, Stories Not Statistics Can Overcome Compassion Fatigue. Professor Maier used content analysis and media metrics … more

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3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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