Monthly Archives: November 2015

A Different Fundraising Event Model: Digital Marathons

One of the things I enjoy about our work at Impact is our commitment to storytelling – in part because in my “other life,” I write and publish poetry and creative prose. When I heard about an opportunity to participate … more

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5 Ways to Make Your Letters and Emails More Interesting

Your organization is doing important work–but nobody wants to hear a laundry list of your programs! Sharing too much about your organization can get in the way of writing effective fundraising appeals—and let’s face it, it can be pretty boring … more

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6 Principles of Influence to Motivate Donors

To move people to action you need to understand what motivates their decisions. At Impact, we often refer to Dr. Robert Cialdini’s six principles of influence to help us write persuasive fundraising copy. Here they are: RECIPROCITY – People return favors.  Yes, … more

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‘Tis the Giving Season: Five Simple Steps for Raising Year-end Major Gift Revenue

Guest Post from Martha H. Schumacher, CFRE, ACFRE, MInstF (AdvDip) – President, Hazen Inc. It’s that time again, the Giving Season, when more than half of all individual donor philanthropy happens in America. This is the time of year when clients and … more

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