Monthly Archives: May 2016

Testing… Testing… But Did it Work? Check for Free!

We all know how important it is to test new direct marketing techniques so you can learn what really works best when it comes to motivating your donors to give. But once you get your results back, how do you … more

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Fighting Chronic Under-Investment Syndrome

Time and time again, we hear clients and potential clients tell us that they want to grow their planned giving program—just as soon as it is approved in their new budget! We aren’t talking about hiring a new staff member … more

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What’s Your Donor Strategy for Generation Z?

Guest Blog by Susan Crites Price, Philanthropy Writer   When I was a kid, if my friends and I wanted to raise money for charity, we’d have a bake sale. All we needed was a table, a sign, some goodies, … more

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