Monthly Archives: August 2016

5 Questions to Ask for Powerful Testimonials

Donor testimonials are a great, simple way to create believability in your donor communications. It also helps reinforce the social norm of giving to your organization, encouraging donors to see themselves as like others who choose to give. But it’s … more

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Millennials vs. Boomers: Do They Speak the Same Language?

On Friday of the Bridge conference I attended “The Donors of Tomorrow: Effective Ways to Engage Millennials,” along with another demographic-based session: “Boom! How the Baby Boomers Will Transform Philanthropy.” I wasn’t planning to compare the content of the two … more

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