#WordsOfWisdomWednesday: Cost vs. Investment

“Many donors balk at an average fundraising cost as high as one-third of the money raised. Yet I don’t know any donor who, when told, ‘Give me £1.00 and I’ll quickly turn it into £3.00 for the cause,’ wouldn’t say, ‘Go for it!’”

Ken Burnett

Many thanks to Roger Craver at The Agitator for bringing Ken’s post on the overhead myth to our attention, along with this thought provoking video on how our society needs to change how it thinks about nonprofits and money:

 

Photo credit: © Hamza Butt. Used under a Creative Commons (CC-BY-2.0) license.

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