Monthly Archives: August 2017

#WordsOfWisdomWednesday: We All Matter

“There’s not a human being alive who doesn’t want—in any conversation, encounter, experience with another human being—to feel like they matter.” -Oprah Winfrey Save

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Don’t Throw Away Your Shot in Planned Giving

Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session resonated loud and clear: if you don’t work in concert with other departments, your program might end up dead! Here are four tips … more

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10 Things I Learned from Save the Children’s Success

A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the … more

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Brain Science Secrets. . . for Better Fundraising

Fundraising success comes from influencing donor behavior. At #Bridge17, Nancy Harhut, of HBT Inc. and Joe Harr, from AARP, shared how they are using brain science to help achieve fundraising success. Their session, “Brain Science Secrets: How to Get the … more

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The Happy Marriage of Branding & Fundraising

Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s … more

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Five Ways to Love Your Donors

You love your donors. But are you telling them how much you love them? When only 46% of donors are retained on average across the nonprofit sector, it’s time to wake up and realize that too often, donors don’t feel … more

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Lessons from Zappos on Donor Stewardship

Fundraising and shoes? Together in one session at the Bridge Conference? I just had to check this out. Valerie Vierengel and Nosa Adetiba of ASPCA did not disappoint. It all began with a phone call to Zappos that left Val, … more

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How Design Can Help You Raise More Money

As the Production Manager at Impact Communications, I am always wondering what design elements work best for our direct mail clients. At the Bridge session Data Meets Design there were many good examples of tests that both unexpectedly passed and … more

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