Monthly Archives: June 2018

10-Point Checklist to Improve Response Rates

With fall and year-end campaigns being planned, NOW is the time to think about how to boost the response rates for your direct response campaigns. Fundraising can be a bit like baking—with lots of different ingredients combining for a winning … more

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Fundraising Fraud – Presidential Style

“The New York attorney general filed suit against President Trump and his three eldest children Thursday, alleging “persistently illegal conduct” at the president’s personal charity, saying Trump repeatedly misused the nonprofit organization.” As a lifelong fundraiser, it is always distressing … more

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Using Direct Response to Close Planned Gifts

So often we hear from our clients that there is just not enough time in the day to follow-up with all the leads generated by your planned giving marketing. However, for planned giving success, quick and consistent follow-up is very … more

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#WednesdayWisdom: Ripple of Hope

“Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of … more

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4 Quick Tips from Planned Giving Days

As always, the Impact Team learned a lot at Planned Giving Days last week. We wanted to share a few of our top takeaways for anyone helping their donors make an impact through planned gifts: We all know that Baby … more

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