Monthly Archives: March 2019

Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for.     In January and February, my mailbox was full of envelopes that looked like … more

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8 Must-Have Components of a Winning Case Statement

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization.  To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

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