Monthly Archives: April 2019

Five Takeaways from AFP ICON in San Antonio

More than 3,500 fundraisers descended on the San Antonio River Walk at the end of March to attend the AFP International Conference, or AFP ICON. Impact’s Kathy Swayze, CFRE was there and shares five ideas that might help you raise … more

Posted in Uncategorized | Leave a comment

Free Marketing from USPS

Imagine a world where the US Postal Service would send a full color email to your donors letting them know your direct mail piece is on the way. With an actual image of your mailing. And it didn’t cost you … more

Posted in Uncategorized | Leave a comment

Do you still need your print newsletter?

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of … more

Posted in Uncategorized | Leave a comment

You Are an Expert, Own It

During the AFP International Conference (ICON) in San Antonio, TX this week, past AFP chair Anne Hale shared a story from stage which I will paraphrase here. Imagine you go to your doctor because you’ve been having flu-like symptoms. Your … more

Posted in Uncategorized | Leave a comment