Imagine a world where the US Postal Service would send a full color email to your donors letting them know your direct mail piece is on the way. With an actual image of your mailing. And it didn’t cost you a thing.
Wouldn’t that be great? Well, it’s already here with Informed Delivery. Enter your campaign in the USPS Informed Delivery system, upload a full color photo of your package and a call to action button . . . and anyone on your donor list who has signed up for informed delivery will receive an email from the post office that can link to your donate page!
Approximately 20,000 people a day are signing up for informed delivery and 10 to 20 percent of your donors may be using it already.