Monthly Archives: January 2020

#WednesdayWisdom

“It is time for parents to teach young people early on that in diversity there is beauty and there is strength”.   -Maya Angelou           Photo credit: The Carolina Theatre Used under a Creative Commons (CC-BY-2.0) license   … more

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Does Better Copy Really Matter?

I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this question. Yes, I believe better copy gets better results. But it’s not just about good writing. It’s about … more

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