by Kim Searight | Jan 29, 2020 | Archive Highlights
Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology Conference / Baltimore, Maryland / Say hello to Impact’s Client & Production Manager Hannah Summers. March 29 – March 31: AFP International (ICON) /...
by Kim Searight | Jan 29, 2020 | Archive Highlights
The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on some heels and a necklace and you’re ready for a party. Slip on some sandals and you’re approachable at the grocery store. Just like the little black...
by Kim Searight | Jan 29, 2020 | Archive Highlights
Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington (DMAW)—complete with doctor’s coats and all. In case you missed it, here are eight of the copy tips they shared during the clinic to help you write copy...
by Kathy Swayze | Jan 29, 2020 | Archive Highlights
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because of a new class of...
by Kim Searight | Jan 29, 2020 | Archive Highlights
In early November, 2019 the American Council on Gift Annuities announced lower recommended CGA rates that would take effect in less than eight weeks, on January 1, 2020. Impact reached out to our planned giving clients to suggest promoting CGAs before the rates went...
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