Author Archives: Impact Communications

How to Measure Planned Giving Marketing Success

The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily understood by our development colleagues in other disciplines. Simply reporting on the number of donor visits planned giving officers have or … more

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Industry Happenings

Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology Conference / Baltimore, Maryland / Say hello to Impact’s Client & Production Manager Hannah Summers.  March 29 – March 31: AFP International (ICON) / … more

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The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support

The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on some heels and a necklace and you’re ready for a party. Slip on some sandals and you’re approachable at the … more

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8 Tips for Better Copy in 2020

Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington (DMAW)—complete with doctor’s coats and all. In case you missed it, here are eight of the copy tips they shared during … more

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Generosity is not a substitute for justice

If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because … more

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Acting Quickly Pays Stewardship Dividend . . . and dollars

In early November, 2019 the American Council on Gift Annuities announced lower recommended CGA rates that would take effect in less than eight weeks, on January 1, 2020. Impact reached out to our planned giving clients to suggest promoting CGAs … more

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Partners in Excellence

The mid-level giving program at World Wildlife Fund is called Partners in Conservation. Impact has had the honor to work with this fabulous team on some of their mailings. Last week, WWF’s Andrew Wiley and Maura Quinn generously shared their … more

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Self-identity, gender, and pronouns: Using validating language in your copy

Nonprofits often want to empower those they serve — even with the words they put on the page. Our client ACLU, for example, has published informational guides for using gender-neutral and nonbinary pronouns. And Philadelphia-based Bread & Roses does a … more

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#WednesdayWisdom

“It is time for parents to teach young people early on that in diversity there is beauty and there is strength”.   -Maya Angelou           Photo credit: The Carolina Theatre Used under a Creative Commons (CC-BY-2.0) license   … more

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Does Better Copy Really Matter?

I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this question. Yes, I believe better copy gets better results. But it’s not just about good writing. It’s about … more

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