Author Archives: Impact Communications

“If you have some power, then your job is to empower somebody else” – Toni Morrison

We mourn the loss of Toni Morrison last week and take time in this week’s blog to share a bit of her legacy. She was one of the greatest writers and storytellers of our time and we adore her. Toni … more

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Mid-Level Giving: The Middle School of the Donor Pyramid

As Jan Brady showed us on The Brady Bunch, being stuck in the middle is complicated. Remember what middle school was like? Those life lessons can be applied to your mid-level program. No one knows where they fit in. They’re … more

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Impact Receives AARP Supplier of the Year Award

Impact has had the pleasure of working with AARP Foundation since 2011 and have come to know the organization inside and out. Over the past eight years, we have written about the innovative work the Foundation does to support seniors … more

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#WednesdayWisdom: Storytelling

Storytelling is the most powerful way to put ideas into the world today.  -Robert McKee

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When was the first ever planned gift?

Well, to be honest, no one knows for sure. But Ron Brown has spent a lot of time researching the history of gift planning and he shared some interesting tidbits in his recent session at Planned Giving Days in Washington, … more

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Five Takeaways from AFP ICON in San Antonio

More than 3,500 fundraisers descended on the San Antonio River Walk at the end of March to attend the AFP International Conference, or AFP ICON. Impact’s Kathy Swayze, CFRE was there and shares five ideas that might help you raise … more

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Free Marketing from USPS

Imagine a world where the US Postal Service would send a full color email to your donors letting them know your direct mail piece is on the way. With an actual image of your mailing. And it didn’t cost you … more

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Do you still need your print newsletter?

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of … more

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You Are an Expert, Own It

During the AFP International Conference (ICON) in San Antonio, TX this week, past AFP chair Anne Hale shared a story from stage which I will paraphrase here. Imagine you go to your doctor because you’ve been having flu-like symptoms. Your … more

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Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for.     In January and February, my mailbox was full of envelopes that looked like … more

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