Author Archives: Impact Communications

#WednesdayWisdom: Storytelling

Storytelling is the most powerful way to put ideas into the world today.  -Robert McKee

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When was the first ever planned gift?

Well, to be honest, no one knows for sure. But Ron Brown has spent a lot of time researching the history of gift planning and he shared some interesting tidbits in his recent session at Planned Giving Days in Washington, … more

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Five Takeaways from AFP ICON in San Antonio

More than 3,500 fundraisers descended on the San Antonio River Walk at the end of March to attend the AFP International Conference, or AFP ICON. Impact’s Kathy Swayze, CFRE was there and shares five ideas that might help you raise … more

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Free Marketing from USPS

Imagine a world where the US Postal Service would send a full color email to your donors letting them know your direct mail piece is on the way. With an actual image of your mailing. And it didn’t cost you … more

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Do you still need your print newsletter?

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of … more

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You Are an Expert, Own It

During the AFP International Conference (ICON) in San Antonio, TX this week, past AFP chair Anne Hale shared a story from stage which I will paraphrase here. Imagine you go to your doctor because you’ve been having flu-like symptoms. Your … more

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Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for.     In January and February, my mailbox was full of envelopes that looked like … more

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Take My Money: Fuzzy Flyers Edition

Take My Money is a new occasional series featuring creative inspiration straight from Impact’s mailbox. If I were a character in “Harry Potter,” I would totally have a pet bat. I mean, owls are way too mainstream, amirite? So I … more

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Take My Money: Valentine’s Day Edition

Take My Money is a new occasional series featuring creative inspiration straight from Impact’s mailbox. It’s no secret that Valentine’s Day is the perfect time to show your donors how much you love them. And this card my husband and … more

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How Much Do You Know About Your Donors of Color?

While interviewing a foundation leader recently, I learned about a thought-provoking report by the Vaid Group: The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color. It’s eye-opening to read about how philanthropy continues to overlook donors from … more

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