More than 3,500 fundraisers descended on the San Antonio River Walk at the end of March to attend the AFP International Conference, or AFP ICON. Impact’s Kathy Swayze, CFRE was there and shares five ideas that might help you raise more money.
- If you have some money to spend on telemarketing for your mid-level program, where should you spend it? Skip the thank you calls and put your dollars into renewal calls. (Thanks Roger Craver, The Agitator and Chuck Longfield, Blackbaud Institute for Philanthropy)
- Where do donors do research before making a planned gift? They consult their lawyer and they go to your website. But sadly, most planned giving pages talk about gift vehicles and very little about what really motivates your donors—your mission and how they can carry it on after their lifetime. What’s on your website? (Thanks Penelope Burk, Cygnus Applied Research)
- Women make up 73% of nonprofit employees but only 45% of nonprofit CEOs. And for organizations over $25 million, women CEOs are just 21%. AFP’s Women’s Impact Initiative is addressing gender discrimination in our sector through research, awareness, education and support. Learn more about the AFP IDEA: Women’s Impact Summit being held this fall.
- How can you make your stories stickier and more impactful? Use subconscious anchors that make your story memorable. Tell your story in a way that a donor can see it, hear it, smell it, feel it or touch it. (Thanks to Bernie Ross, =MC)
- Where are your donors hanging out these days? On Facebook! People over the age of 55 are the fastest growing demographic on Facebook. Ligia Peña, Global Legacy Manager for Greenpeace, suggests getting videos, images and awesome copy in front of your donors on Facebook. Here’s a great example from UNICEF.
Want more great ideas? AFP ICON comes to Baltimore, March 29-31, 2020. Learn more here.