“Many donors balk at an average fundraising cost as high as one-third of the money raised. Yet I don’t know any donor who, when told, ‘Give me £1.00 and I’ll quickly turn it into £3.00 for the cause,’ wouldn’t say, ‘Go for it!’”
Many thanks to Roger Craver at The Agitator for bringing Ken’s post on the overhead myth to our attention, along with this thought provoking video on how our society needs to change how it thinks about nonprofits and money:
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact!
It started with John Trybus of Georgetown University’s Center for Social Impact Communication. We already loved John before his plenary address last Thursday morning, but now we love him even more!
Here are three tips from his talk.
Kill your elevator speech! Boilerplate isn’t going to cut it. Open the door for true “love stories” from your staff, supporters, and those you serve—ask people why they love your organization. Consider opening your staff meeting with “love stories.” Don’t be too prescriptive in your messaging—open up the door and let your fans speak through social media, video, and more.
Find and activate your “citizen storytellers.” John did this effectively with the Jane Goodall Institute when he invited uber-Jane fans to “work the book lines” and tell stories during Jane’s book tours. Later named the Gombe Group for the area in Africa where Jane worked, these citizen storytellers have been engaged with the Institute for many years and have collectively told an estimated 75,000 stories.
Recognize that stories are the new currency of change. Funders are increasingly recognizing the power of strong narrative to move a cause forward. Get creative and form storytelling partnerships with corporations, foundations, and donors who want to see you try innovative approaches.
John’s talk was a true highlight of the conference. But attendees were also able to watch two nonprofit virtual reality movies, compliments of Planned Parenthood Federation of America and Conservation International. And we heard about a new initiative at the World Food Programme that is training storytellers in refugee camps and other communities—providing smart phones as well as instruction in public speaking and video making so the trainees can “tell stories in their own words.”
Attendees also had a chance to record their very own StoryCorps interview at the 3,2,1 StoryCorner organized by MiniMatters and Impact Communications. And of course, the hallways were also full of stories as fundraising and gift planning professionals connected with new and old friends.
“An excellent plumber is infinitely more admirable than an incompetent philosopher. The society that scorns excellence in plumbing because plumbing is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water.” -John Gardner
There are an awful lot of special holidays in our country. There’s Bicycle Safety Month, International Chocolate Day and even National Hand Washing Week? (At Impact, we encourage you to enjoy safe biking, eating chocolate, and washing your hands outside these specially-designated times.)
But this week is National Teacher Appreciation Week, and we think that’s one worth shouting about. Since 1984, National PTA has designated one week in May as a time to honor the men and women who educate our children.
At Impact we’re busy prepping for NCGPC’s Planned Giving Days Conference on May 25th & 26th. PG Days brings together all types of people in the gift planning profession to learn and network. Two days of educational sessions and events provide opportunities for growth and an exchange of ideas—all focused on ways to increase your organization’s prosperity.
Being Roundtable Sponsors isn’t the only reason we’re exited! Here are three reasons why we hope to see you there:
The Keynote Speaker
This year, PG Days is broaching one of Impact’s favorite topics with keynote speaker John D. Trybus, APR, the Managing Director & Adjunct Professor of Georgetown University’s Center for Integrated Social Impact (CSIC). An expert in his field, he will transcend the buzzword that storytelling has become and shed light on what the future of storytelling holds for the nonprofit sector.
Impact and MiniMatters are partnering to get your best stories on record. Using the StoryCorps app, we will be conducting easy two-minute interviews with attendees. We want to know your best fundraising stories! Find our “story corner” set up during the cocktail hour on the first night of the conference
Friday’s Session: Marketing is Not a Dirty Word
Heather Narvaez, Legacy Program Manager of the AARP Foundation, and Kathy Swayze will be presenting on how to use direct marketing techniques to identify and close more planned gifts. They’ll be telling you what works best, trouble-shooting common problems, and helping you achieve results that get you and your program noticed.
We hope to see you there!
Unfortunately, this year’s PG Days is sold out. Go to the website for more information or plan ahead for 2018!