Category Archives: Uncategorized

You Are an Expert, Own It

During the AFP International Conference (ICON) in San Antonio, TX this week, past AFP chair Anne Hale shared a story from stage which I will paraphrase here. Imagine you go to your doctor because you’ve been having flu-like symptoms. Your … more

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Fool Me Once. . .

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for.     In January and February, my mailbox was full of envelopes that looked like … more

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8 Must-Have Components of a Winning Case Statement

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization.  To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

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Take My Money: Fuzzy Flyers Edition

Take My Money is a new occasional series featuring creative inspiration straight from Impact’s mailbox. If I were a character in “Harry Potter,” I would totally have a pet bat. I mean, owls are way too mainstream, amirite? So I … more

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Take My Money: Valentine’s Day Edition

Take My Money is a new occasional series featuring creative inspiration straight from Impact’s mailbox. It’s no secret that Valentine’s Day is the perfect time to show your donors how much you love them. And this card my husband and … more

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How Much Do You Know About Your Donors of Color?

While interviewing a foundation leader recently, I learned about a thought-provoking report by the Vaid Group: The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color. It’s eye-opening to read about how philanthropy continues to overlook donors from … more

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Government Shutdown: Philanthropy Responds

The facts are sobering. More than 800,000 federal workers not getting paid. Washington-DC area restaurants report business down 20 to 60%. A devastating halt to health and education programs provided based on historic agreements between Native tribes and the government. … more

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Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public policy, providing services, conducting research, changing public opinion, or some combination of these and other functions. What good does it do … more

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#WednesdayWisdom: We’re All Storytellers

“Look, we’re all storytellers. There’s no one alive who isn’t a storyteller, even if they don’t think they are. Every day is a story.” -Steven Spielberg   We’re inspired by Spielberg’s work with the USC Shoah Foundation to combat hate … more

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Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines

#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors.  What were the Trends this year? #GivingTuesday started earlier and lasted longer, with many organizations sending emails a week or more in advance and a … more

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