Tag Archives: AARP Foundation
A Case Study of a Case for Support
When AARP Foundation approached us at Impact to develop their institutional case for support in 2012, they had just refocused their work into four impact areas—hunger, housing, income, and isolation. This gave us an outline for the “meat” of the … more
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Tagged AARP Foundation, case for giving, case for support, case statement, copywriting, fundraising, fundraising writers, message, nonprofit, philanthropy, stories, story, storytelling, writing
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