Tag Archives: AFP

3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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The World is Getting Weirder

The world is getting weirder. And we marketers and fundraisers need to get weirder too. That was the message from Seth Godin during his plenary address at the AFP International Conference in Baltimore earlier this month. Godin’s thesis is that … more

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