Tag Archives: #bigboldaction
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the … more
Brain Science Secrets. . . for Better Fundraising
Fundraising success comes from influencing donor behavior. At #Bridge17, Nancy Harhut, of HBT Inc. and Joe Harr, from AARP, shared how they are using brain science to help achieve fundraising success. Their session, “Brain Science Secrets: How to Get the … more
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s … more
Five Ways to Love Your Donors
You love your donors. But are you telling them how much you love them? When only 46% of donors are retained on average across the nonprofit sector, it’s time to wake up and realize that too often, donors don’t feel … more
Lessons from Zappos on Donor Stewardship
Fundraising and shoes? Together in one session at the Bridge Conference? I just had to check this out. Valerie Vierengel and Nosa Adetiba of ASPCA did not disappoint. It all began with a phone call to Zappos that left Val, … more
How Design Can Help You Raise More Money
As the Production Manager at Impact Communications, I am always wondering what design elements work best for our direct mail clients. At the Bridge session Data Meets Design there were many good examples of tests that both unexpectedly passed and … more