Tag Archives: campaigns

30 Second Sample: The Clever Ask

Game of Thrones author George R.R. Martin has come up with one of the more clever asks we’ve seen recently to raise funds for The Wild Spirit Wolf Sanctuary in Santa Fe, NM. Donate $20,000, and you can get yourself killed … more

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Can Direct Mailers Learn from the Digital Geeks?

I’ve been thinking lately about year-end fundraising campaigns online—and how these campaigns just keep getting more and more robust every year. So what’s the secret sauce we’ve discovered online that we might want to dribble over our direct mail efforts? … more

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Finding the Why Now? Moment When Asking for Bigger Gifts

I love that lately I’ve heard more marketers and fundraisers talking about the importance of a strong case for giving.  It just makes sense.  You’re asking people to part with their hard-earned money… you better be able to tell them … more

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What I Learned About Direct Mail From Teaching School

In 1968 I moved to New Orleans.  A few months in, one of my magazine subscriptions (Evergreen Review … and if you remember that mag, it will give you some insight into who I was/am) had still not successfully changed … more

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