Tag Archives: case for giving

Top 10 Reasons Why You Need a Case for Giving

Because your gift officers struggle to articulate what your organization could do with large gifts. Because your program staff is too busy to write down what they are doing – and it’s not their job anyway. Because the communications team … more

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The Power of Reciprocity

As we head into the year-end fundraising season, it might be worth thinking about ways you can make your supporters feel like giving back. Consider this study… In 1974, Dr. Phil Kunz, a psychologist working out of Brigham Young University … more

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Making the Necessary Inspirational: A Case for Hostelling

When we were asked to build a case for support for Hostelling International, the organization was trying to double its endowment – raising $3 million over three years. It was an ambitious goal, and we understood the importance of hitting … more

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A Case Study of a Case for Support

When AARP Foundation approached us at Impact to develop their institutional case for support in 2012, they had just refocused their work into four impact areas—hunger, housing, income, and isolation. This gave us an outline for the “meat” of the … more

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Less for Uncle Sam, More for Aunt Sue’s Favorite Charity

I’m just back from NCPP- the National Conference on Philanthropic Planning. One topic of discussion was the impact on fundraising of the virtual elimination of the estate tax. In his session, Robert Sharpe of the Sharpe Group noted that with … more

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Connect to Your Donor’s Head and Heart

Here at Impact we’re big fans of storytelling. It’s our experience that telling a story puts a human face on a problem and helps donors connect to the issue. But that doesn’t mean you can’t use some facts and statistics … more

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30 Second Sample: The Clever Ask

Game of Thrones author George R.R. Martin has come up with one of the more clever asks we’ve seen recently to raise funds for The Wild Spirit Wolf Sanctuary in Santa Fe, NM. Donate $20,000, and you can get yourself killed … more

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What Can Nonprofits Learn from Kony 2012 Two Years Later?

Remember a couple of years ago when Invisible Children’s Kony 2012 video, about the central African warlord, went viral? It kept popping up in my Facebook newsfeed for weeks. And remember how, almost as quickly, Invisible Children’s credibility took a … more

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My #14NTC Takeaway: Finding Your “Only”

Strangely, my biggest “aha!” moment at NTEN’s Nonprofit Technology Conference had nothing to do with technology. In Kelley Stewart’s session, she led us through a useful thought exercise on identifying what makes your organization unique—crucial for showing donors why they … more

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How is Fundraising Writing Like College Prospective Student Presentations?

What is a fundraising appeal?  A conversation directed at an individual prospective donor to engage them in your organization’s mission and encourage them to make you the choice for their charitable gifts. What is a marketing presentation for prospective students … more

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