Tag Archives: cialdini
6 Principles of Influence to Motivate Donors
To move people to action you need to understand what motivates their decisions. At Impact, we often refer to Dr. Robert Cialdini’s six principles of influence to help us write persuasive fundraising copy. Here they are: RECIPROCITY – People return favors. Yes, … more
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Tagged 6 principles of influence, cialdini, copywriting, donor, fundraising, fundraising writers, message, nonprofit, philanthropy, writing
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