Tag Archives: communications

Six minutes and twenty seconds

Time and time again, we’ve seen how much more impact you can have when you show, rather than tell people, your story. This lesson hit us especially hard this weekend as we watched Emma González, one of the leaders of … more

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8 Tips for Communicating Impact to Your Donors

Many of us scurried to make our charitable contributions in the final days of 2017. Who did you decide to give to… and what do communications have to do with it? Based on my own giving, I would say a … more

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Storytelling to Help Alzheimer’s Patients

We know the power of a good story… stories that evoke emotion at deep level… stories that move people up out of their comfort zone, but what about stories that heal the storyteller? In this instance, a couple’s own story … more

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What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era

At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little challenging since last November. Sure, there are the nonprofits like ACLU (who we’re proud to partner with), … more

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Fighting Chronic Under-Investment Syndrome

Time and time again, we hear clients and potential clients tell us that they want to grow their planned giving program—just as soon as it is approved in their new budget! We aren’t talking about hiring a new staff member … more

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It’s Not About “Us”

As Creative Director of a fundraising communications firm, I review a LOT of fundraising copy. And here’s what I’ve noticed. In a fundraising letter, the word “us” is very rarely a good thing. Why? It seems like a perfectly harmless … more

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Connect to Your Mid-Level Donors

We’ve all heard a lot about the “missing middle” in our nonprofits. In a session at #Bridge15, I’ll be joining Chris Brooks and Maya Mahoney from Share Our Strength/No Kid Hungry Campaign to offer some practical advice for finding and engaging … more

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Do Nonprofits Have Their Heads in the Sand?

I attended Planned Giving Days in Washington last week and came away really inspired about the potential for truly transformational gifts to change the world. But it’s got me scratching my head a bit. Why do so many nonprofit organizations … more

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What Every Communication You Send Must DO

“Consumer marketers are selling a product or a service. Nonprofit marketers are selling opportunity – the opportunity to change the world, or at least a small part of it, for the better; the opportunity to leave a legacy; the opportunity … more

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Notes from AWP: Creative Writing Advice for Fundraisers

I recently traveled to Minneapolis to attend the annual Association of Writers and Writing Programs (AWP) Conference. More than 12,000 literary writers, editors, publishers, and educators converged for four days of readings, panel discussions, workshops, and networking events. Much of … more

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