Tag Archives: copywriting

Top 10 Reasons Why You Need a Case for Giving

Because your gift officers struggle to articulate what your organization could do with large gifts. Because your program staff is too busy to write down what they are doing – and it’s not their job anyway. Because the communications team … more

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One Simple Trick to Make Your Clients Love You

Recognize that they are doing three hundred different things for ten different departments/people. It’s that simple. A quick “I understand how much you have on your plate, and want to help you ” goes a VERY long way. Because as … more

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Why Diversity in the Workplace isn’t Enough

Impact was excited to have Howard University graduate Krsnavati Fair as our summer intern this year. Following her time working with City Year, she wanted to learn more about the nonprofit world. Here’s her blog on one of the most … more

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Millennials vs. Boomers: Do They Speak the Same Language?

On Friday of the Bridge conference I attended “The Donors of Tomorrow: Effective Ways to Engage Millennials,” along with another demographic-based session: “Boom! How the Baby Boomers Will Transform Philanthropy.” I wasn’t planning to compare the content of the two … more

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Testing… Testing… But Did it Work? Check for Free!

We all know how important it is to test new direct marketing techniques so you can learn what really works best when it comes to motivating your donors to give. But once you get your results back, how do you … more

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Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just … more

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What’s Yoga Got to do With It?

In this field of do-gooders and dreamers, I am sure a number of you are fellow-yogis. Hello! I recently went to a yoga retreat in a beautiful place called Lake Atitlan, Guatemala. Nestled into the side of a volcano, I … more

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Are You Listening?

In my line of work, good listening skills are a must. I impersonate people every day and am called on to convey hopes and dreams of organizations I do not work for. It requires talking with – and more importantly … more

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5 New Year’s Resolutions to Make You a Better Writer

It’s the first week of January… Have you made any resolutions yet? I’m always striving to improve my fundraising writing, and the new year is always a good time to reflect on what I can do better. Maybe some of … more

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6 Principles of Influence to Motivate Donors

To move people to action you need to understand what motivates their decisions. At Impact, we often refer to Dr. Robert Cialdini’s six principles of influence to help us write persuasive fundraising copy. Here they are: RECIPROCITY – People return favors.  Yes, … more

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