Tag Archives: direct mail

Benchmarking for Beginners

Consultant’s Corner is a new column in AFP DC’s DConnections newsletter where you can submit questions to be answered by knowledgeable consultants and get advice on your burning fundraising questions. Read on to see the first question answered by Impact’s very … more

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8 Tips for Communicating Impact to Your Donors

Many of us scurried to make our charitable contributions in the final days of 2017. Who did you decide to give to… and what do communications have to do with it? Based on my own giving, I would say a … more

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Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just … more

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It’s Not About “Us”

As Creative Director of a fundraising communications firm, I review a LOT of fundraising copy. And here’s what I’ve noticed. In a fundraising letter, the word “us” is very rarely a good thing. Why? It seems like a perfectly harmless … more

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5 Facts About Your Monthly Donors

At a recent presentation Erica Waasdorp offered up some compelling reasons why we shouldn’t neglect our monthly giving programs. Here are my five favorite tidbits I picked up: Monthly donor retention is significantly higher than single gift donor retention. Monthly donors are … more

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Planned Giving Marketing: Art or Science?

In the fundraising world, we frequently talk about our work being both an art and a science. Nowhere in fundraising is this more prevalent than in planned giving. The Art: Donor Cultivation The Science: Planned Giving Technicalities But what about … more

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It’s All About That Letter

A recent piece in Bob Bly’s Direct Response Letter deserves your attention–a great explanation of why direct mail letters are the bedrock of great fundraising programs. Save this to have on hand for the next time your CEO or Board … more

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The Oxford aka Serial Comma

This is so boring.  But perhaps necessary. To be clear: The Oxford, aka serial, comma, is a comma placed after the second in a series of items and before the coordinating conjunction. For example: bread, wine, and song. The comma … more

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Wading Into the “One-Space Vs. Two” Controversy

The great “one vs. two spaces after a period” debate has come to Impact in a major way. And not surprisingly, it seems to have broken down along generational lines. Apparently using two spaces after a sentence is a relic … more

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7 No or Low-Cost Ways to Raise More Money

I attended a great session at the Bridge Conference led by Jessica Harrington from Schultz & Williams and Melissa Jiminson from the International Campaign for Tibet (ICT). Here are 7 of their best ideas on how to raise more without … more

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