Direct Mail Articles

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this:The problem is . . . these packages have...

I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a product I needed to buy. I went ahead and bought it, but then Jet welcomed me in such a special way that I had to sit up and take notice. A link to their...

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just like your direct mail donors. I couldn’t agree...