Tag Archives: DMAW

He Knows What You Are Thinking

It was the end of a long day at the office. I was running late, and traffic sucked. Part of me wanted to give up and just go home. But I’m really glad I stuck to the plan to go … more

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The Heart of DMAW

I was honored to be asked to participate in this fabulous video to celebrate the 60th anniversary of the Direct Marketing Association of Washington (DMAW), along with several great friends and colleagues. As I say in the video, people in … more

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Two Key Takeaways from the Ice Bucket Challenge

If someone said you could raise $220 million dollars in about a month’s time without asking for a single penny, would you believe them? Well that’s exactly what happened for the ALS Association during the the Ice Bucket Challenge last … more

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No Test? No Biggie!

Here at Impact we have worked (and even volunteered!) for a number of smaller nonprofits, with smaller mail quantities. Testing at a small organization can be difficult because tiny sample sizes just won’t yield statistically valid numbers. Testing can also … more

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Choosing Impact Communications

After three decades of working in the direct response fundraising world, I found myself looking for a fundraising company that shared my vision: a passion for helping non-profits change the world, social responsibility as a company, and a commitment to … more

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The Greg Albright Right Hook

At the Direct Marketing Association of Washington’s “Best of Direct” event last week, the incomparable Greg Albright of Production Solutions was honored as Direct Marketing Professional of the Year. It was a truly well deserved award for this great leader … more

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